NY MET + NYFW
DIGITAL CAMPAIGN
History of Models is a documentary and website launched by Modelinia in conjunction with the Metropolitan Museum of Art's exhibition “The Model as Muse.” History of Models featured interviews with leading fashion/beauty icons including Heidi Klum, Iman, Miranda Kerr, Cindy Crawford as well as Victoria’s Secret, Maybelline, and several other leading fashion/beauty brands.
THE MET + NYFW
DIGITAL CAMPAIGN
FASHION, HISTORY AND PHOTOGRAPY
HISTORY AND FASHION THROUGH THE IMAGE OF THE MODEL
The Metropolitan Museum of Art and New York Fashion Week wanted to collaborate on a project to celebrate NYFW. We created an online digital campaign to bring the two iconic institutions together to celebrate the history of fashion and models.
History of Models is a documentary and website launched by the fashion site Modelinia in conjunction with the the MET’s exhibition “The Model as Muse.”
Featuring interviews with leading fashion/beauty icons including Heidi Klum, Iman, Miranda Kerr, Cindy Crawford as well as Victoria’s Secret, Maybelline, and several other brands, the campaign ran across multiple digital and social channels. We offered an interactive online timeline of fashion and modeling, a three-part documentary on NYC Life TV, and integration at NYFW.
Inspired by the Met’s extensive photo collection of models, we created an identity for the series including opening titles and motion graphics packaging for each part of the series. In addition, we also built a History of Models mini-site that featured an interactive timeline of the history of models.