PROCTER & GAMBLE + IPSOS
OLAY BRAND HEALTH REPORT
OLAY BEAUTY - LISTENING TO TODAY’S WOMEN
IPSOS Market Research is the world’s third largest research agency. Working with their LA-based office Ipsos OTX, we delivered key consumer insights for Procter & Gamble about their brand Olay Beauty Care.
PROCTER & GAMBLE + IPSOS
OLAY BRAND HEALTH REPORT
P&G needed a research report that highlighted data about their consumer on social media, but also answered the critical question - What is the voice of today’s woman? The presentation we created shows how women engage with Olay in a way that they define, rather than one that the brand defines for them.
Like many brands, P&G wanted to know what consumers were saying about their products on social media. P&G had a known brand identity with Olay and commissioned research that gave them plenty of data. They were seeking a way to weave all of their research into a cohesive impactful narrative answering these key questions:
What is the voice of today’s woman?
What does that voice sound like?
What does it feel like?
Key metrics, conversation drivers and trend sentiment would all fall flat without capturing that voice. We synthesized raw data into a presentation that told the story of how women engaged with Olay in a way that they defined, rather than one that the brand defined for them.
